Ask A Nutritionist: How do I know if I have too much Selenium in the diet

Questions regarding the levels of Selenium (Se) in the diet have become a common for our nutritionists, especially with the large warning on our Sure Champ bags. Selenium (Se) is important for growth, reproduction and immune function. However, it can be a very toxic trace mineral. Because of that, there are regulations on use in feed […]

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Meet the Judges: Tom and Tammy Boatman

Tom and Tammy Boatman share deep roots in the Hereford breed. Both were born into the cattle industry and have continued to stay true to where they came from. Tammy is a fifth generation Hereford breeder from Plain View Farms that originated in 1918, and Tom is a part of the third generation on the […]

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Meet the Judges: Showmanship with Lacey Robinson

With Junior Nationals in full swing it’s a great time to sharpen our showmanship skills. I had the pleasure of discussing this topic with Natioanl Junior Angus Showmanship Contest judge Lacey Robinson, and received a little insight on how to handle a challenging contest with no true science behind it. Robinson, grew up in the […]

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Ask a Nutritionist: Sure Champ Helps Lower Body Temperature

Recently, we had a Sure Champ customer ask about the supplement Tasco, specifically how much Tasco was in Sure Champ. As we enter the warm months they will be trying to keep as much hair on their show steers as possible and recognize that diet can have an effect on hair. Sure Champ contains a […]

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Sure Champ from Start to Finish

Have you ever wonder how those Sure Champ pellets get from our plant in St. Joseph, MO to your home. We spent a little time in the plant and captured it all on film for you. […]

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Customers since 1983

There are a group of people that like to say that they were feeding Sure Champ before feeding Sure Champ was the cool thing to do. I am pretty sure the Schmitt Family of Nichols, IA, would be in that boat. This summer the Schmitt Family had a lot of success and that led to taking […]

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