Sure Champ Stock Show Christmas Wish List

We are excited to bring you our Second Annual Stock Show Christmas Wish List. If you are needing the perfect idea for your stock show loving family member, we’ve got it! Any of these ideas are sure to please. Be sure to also check out our lists from last year.

Stock show christmas wish list for girls

From accessories to wear in and out of the showring, and great ideas for your stocking, every girl would love to receive something off of our Stock Show Christmas Wish List.

1. Kendra Scott Elle Earrings (Kendra Scott) – $52 – These earrings come in about ever color imaginable. Find a pair to match your school colors, or stick with classic turquoise.

2. Stock Show Mom Tumbler (Stock Show Sweetheart) – $13

3. Sure Champ Sweatpants and Hoodie (Sure Champ) –  $38/$48

4. Sperry Top Sider Boat Shoes (Sperry Top Sider) – $88

5. Show Steer and Pig Cookie Cutters (The Branded Barn) – $3.25

6. Going Showing iPhone Case (Stock Show Boutique) – $33 – You’ll find tons of cute ideas from this new online boutique

7. Charm Bracelet (Cow Art & More) – bracelet $88, charms $28-$64

8. EOS Lip Balm (EOS) – $3.29 This a personal favorite of our Marketing Director’s, Crystal Blin

stock show life boy christmas wish list

Show your love of the stock show life both in and out of the ring. And don’t forget the boys in your family love to have their gift customized with their brand, logo or name.

1. VitaFerm Vintage Angus Shirt and Concept-Aid Flat Bill Hat (Sure Champ) – Shirt – $25 (Hereford version also available)/Hat – $16

2. Show Steer Hitch Cover (Starck Sculpture) – call for pricing

3. Leather Briefcase (Classic Leather Designs) – call for pricing – Classic Leather Designs isn’t just known for their briefcases. Check our their camera straps, chairs, picture frames and more. 

4. Custom Painted Clippers (Sullivan Supply & SLICK Customs) – clippers – $215, call for quote on custom painting

5. Yeti Roadie Cooler (Yeti) – $249.99 – These coolers are definitely an investment, but a Yeti cooler will last a lifetime

6. Beaded Leather Belt (Fort Western Wear) – $64.98

7. Personalize Phone Case (Stock Show Boutique) – $33

Sure Champ Family Christmas Wish List

These gifts are perfect for the family to share or maybe you are looking for something to give your customers or hired hand.

1. Stuffer Show Animas (Maine Aim Ranch) – $130 – These stuffed cows were a hit last year, and now Maine Aim Ranch is offering goats and pigs. 

2. Sure Champ Unisex Hoodie (Sure Champ) – $45 – Place your orders for Sure Champ merchandise by Dec. 17 to ensure Christmas delivery. 

3. Stock Show Poster (Zietlows Custom Signs) – $22

4. Keurig Brewing System (Kuerig) – $119 – Get your crew going in the morning with their favorite cup of coffee, tea or hot chocolate.

5. Show Steer Toys (The Stock Show Toy Co.) – $11.50 – We know a lot of big and little kids that would love these cow toys. 

6. Pig USB/Flash Drive (Sure Champ) – $15 – Also, available in two steer colors. 

7. Fitting Poster (Livestock Legacy Imaging) – $10

We hope your family has a blessed holiday season! And don’t forget about your livestock friends in the barn.

Cattle Turned Camera Career Part 2

Paige's Header Part 2

Recently, we highlighted Kirbe Schnoor and her path to becoming involved with Superior Livestock and their televisions shows. Now we highlight Paige Wallace in part two of our Cattle Turned Camera Series.

Paige Wallace says she would not have focused on television and video work as a career except that she was specifically encouraged to do so. During her term as Miss American Angus, Wallace, a Missouri native, was asked to stand in during an interview with an Angus Foundation donor. Eric Grant, director of communications and public relations for the American Angus Association, recorded the interview and afterward approached Wallace’s parents to urge her into broadcast TV. Later on she served on a Sure Champ panel discussion then was asked to be on it’s the association’s show, The Angus Report.

“I had never thought about being on TV but Eric saw something in me and as a result, my passion for broadcast grew,” she says. “He helped me with internships and got me on the road to videography.”

Wallace currently works as the multimedia director and account manager at Ranch House Designs (RHD), Inc., a full-service web and graphic design firm. Wallace introduced video marketing to RHD when she took her job in May. Each project is diverse, from one day working on about sale promotion videos to producing ranch video profiles the next. Wallace travels to stock shows to get videos for clients or grand drive results, creates commercials, covers award events and sends email video blasts.

PaigeWallace-1002“I really enjoy creating promotional videos for producers, I think it is a unique thing in the cattle industry,” she says. “I ask cattlemen, you have so many choices when it comes to buying cattle, what makes the difference? It’s the personal relationships they’ve built. Video marketing allows producers to not only put a name with a face but also show emotion and tell what their operation is about. In the end, we hope that potential customers learn more about them and feel closer to them as a result.”

Growing up Wallace was very involved in National Junior Angus Association activities, serving as Miss American Angus and on the NJAA Board. This junior Angus involvement helped Wallace land a gig anchoring The Angus Report, which broadcast on RFD-TV. Wallace quickly credits being able to reach out to breeders and industry experts to gather interviews because of the skills she learned in livestock leadership endeavors.

In college Wallace was on the livestock judging team at Butler Community College then graduated from Oklahoma State University with a bachelor of science in agricultural communications. She says experiences like judging in college have helped her photograph and video cattle for their best attributes.

“When a good-looking animal poses up, I’m looking at their profile as well as lighting and color quality and focus,” she says. “In junior college, I met a lot people while judging and learned about other species and parts of the industry. When I create video for producers now, I know how to present their heifers or bulls to the highest quality.”

Wallace says she specifically sought out internships to gain experience before going down a career path. In college, she interned for the National Cattlemen’s Beef Association then worked for a local television station to produce agriculture-related shows. She continued to host The Angus Report and hone her broadcast skills. She also worked for Pearl’s Pics, a livestock photography business, at shows throughout the year.

These experiences combined to give Wallace the skills of poise, motivation and being a self-starter. Learning to speak in front of a crowd, having an eye for cattle and taking a project head on are key competencies that put Wallace in front of a camera. She encourages young people interested in videography to invest in a great camera and equipment and to make connections with people who can provide guidance in the industry.

“It’s really important to invest in equipment you can grow into,” Wallace says. “I would also encourage young people to ask others for help. I love when people approach me and would do all I can to help them along.”

Cattle Turned Camera Career Part 1

Kirbe's Header Part 1

Or how about cattle, video, career.

The opportunities for young people who show livestock are vast but lately a couple of them have taken on a very eye-appealing job in the ag world.

Kirbe Schnoor grew up in California and showed Angus cattle and steers. Today, she works as a TV host for Superior Productions, which has shows on RFD-TV and she serves as host of Superior Sunrise. The dream job Schnoor has now was not laid out for her. She actually applied for a position with a magazine in Texas and on her way to interview she called on Angus friend Julie French for advice. French connected Schnoor with Superior Livestock and though there was no job available with the company, she says she knew it was the place she wanted to work.

“I called and called Superior asking about a position, until they said, ‘We have a job for you,’” she says. “I packed my bags and moved to Fort Worth. That was two years ago.”

Kirbe1After working through various projects including advertisements and graphic design, the company put Schnoor in charge of a television spot called Kirbe’s Corner on the show Superior Sunrise. This provided a daily workload ranging from interviews, traveling to shoots, editing b-roll and writing scripts. The company also charged Schnoor with producing The American Rancher, a show for RFD-TV, Rural TV and Family Net that connects western heritage to its audience through features and ranch profiles.

Schnoor says the recommendation to work for Superior from French, put her on this career path. Her degree in mass communications and journalism from California State University, Fresno, emphasized broadcast work but growing up with livestock and networking with ranchers have each contributed to where she is now.

“I trusted my gut with everything,” she says. “I liked Superior because it came from a high recommendation and I appreciated all they stand for. I thought to myself, ‘This is a cool company, I can leave a mark here.’”

Schnoor uses the term backpack journalism for her work as she can collect video, formulate a story, edit b-roll and produce a segment all on her own. The hours are long and mostly spent in front of multiple computer screens. She says her cattle show career prepared her for this kind workload, being able to carry gear and working from sunup to sundown.

Showing cattle also gave her a sense of responsibility and she believes in being an advocate on behalf of the ag industry. Schnoor is grateful to Superior Productions and Livestock Auctions to be able to have a voice and a platform.

“I would tell others to not be afraid of networking with people,” she says. “My mom gave me the advice to call on Julie French and that started it all. And be sure to call people and meet them for coffee instead of email or text. We sometimes lose our sense of being personable. We get more emotion when we talk with others instead of email.”

Schnoor says she is grateful for the opportunities ahead.

“If there can be more voices in ag and livestock, why not be one of them,” she says.

Make the Most of Winter Break

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You passed finals! Time to kick back, relax and enjoy your family and friends over winter break, right? Of course, we suggest making the most of time with loved ones and time spent in the barn, but winter break is a long stretch of time. Why not fit in a few projects that will give you a leg up on your peers when you return to school.

There is no time like now to begin thinking about the future. Scholarship deadlines will be quickly approaching and internship applications need to be submitted. Are you thinking about whether or not you’ll be running for a junior board this summer or maybe graduation is creeping up and it is time to think about life at college? By putting your action plan into motion now, you’ll be ahead of the pack when opportunities strike.

1. Internships

Spend some time this winter break looking at what is available for summer internships. Most application deadlines will happen in the next couple of months. If there is a company that you have been eager to work with but isn’t offering an internship don’t be afraid to contact their office about other ways you might be able to work with them. A simple networking lunch with a sales rep or a job shadow day could turn into more.

2. Clean up social media

While you’re lounging around, take the time to clean up your social media accounts. Permanently delete any photos that you would not want your grandma to see and erase any information that could shine a negative light on you when employers type your first and last name into Google. And remember, nothing is truly private. A screenshot can be captured of that tweet or Snapchat you sent faster than you can take it down.

3. Give your resume a makeover

Your resume is equally as important as that diploma you are working towards. It will represent you and will be your first impression with employers. Spend some time organizing and executing the “who, what, where, why, when,” of each job and internship you have had over the last few years and then, when you return to school, show it to your teachers or professors for feedback.

Don’t forget that Sure Champ is looking for two summer interns! Check out the details here

Don’t Fear The Fleece :: Wool Judging Tips


by Aaron Jennings, Wool Judging Coach at Texas Tech University

The collegiate wool judging season will kick off in January with the National Western Stock Show Wool Judging Contest. This is a contest steeped in tradition and a key facet of the national championship. The season will continue with contests at San Antonio Stock Show & Rodeo as well as Houston Livestock Show & Rodeo.  Ultimately, the national championship will be determined at Houston. The collegiate judging opportunity is unique and will refine public speaking skills, decision making and time management.

Quick  Tips!

…for the grading rail

Grade – determined by the individual fiber diameter and measure in microns

Yield – the percentage of clean wool fibers present in a fleece

Staple – set lock length requirements for different grades

Character – comprised of the color, crimp and condition properties of wool

Purity – the presence or absence of kemp or black fibers

…for placing classes

Placing – determined by set criteria of weight, yield, clean wool, staple, grade and uniformity

Questions – answered with the locks pulled from each individual fleece in a class

…for talking the talk 

Micron – the measurement used to determine wool grade measured in 1/25,000 inch, wool typically ranges from 17 -32

Grease Wool — Wool as shorn from a live sheep, not washed or scoured

Scouring – The actual washing of dirt, grease, and foreign matter from grease wool. This is usually done in a
lukewarm, mildly alkaline solution followed by clear water rinses that results in clean wool

Lock – a small, approximately finger-sized bit of wool that tends to cling together when shorn from the sheep

Color – a desirable fleece is bright and white in overall appearance

Crimp – the natural waviness of a wool fiber, should be distinct in appearance

Condition – refers to the amount of grease present, should be appropriate for the breed

Kemp – wool fiber with a course, heavy medulla and hollow center that will not accept dye

Wool judging offers an excellent opportunity for youth in 4-H or FFA to become proficient in a judging contest that is conducted at the collegiate level. Collegiate teams are comprised of predominantly freshmen students. Recently Texas Tech teams have been extremely successful, winning four Co-National and a National Championship in the past six years. Please contact the Department of Animal and Food Sciences or visit to learn more about the judging program and degree options at Texas Tech University.

2015 Summer Internship Opportunities

Sure Champ Summer InternshipsBioZyme Inc.®, maker of VitaFerm® and Sure Champ®, is offering two paid summer 2015 internships. Each internship will provide the selected candidate with a variety of experiences related to the livestock nutrition business, in both an office and field setting.

VitaFerm Sure Champ Public Relations Internship

This internship will offer incoming college juniors and seniors the opportunity to promote Sure Champ’s brand through our junior national sponsorships, social media, video production and photography. Applicants must be an agriculture major; agricultural communications majors will be given preference. Strong writing and communications skills, the ability to work under pressure and attention to detail are necessary. Click here for full details and application process.

VitaFerm Sure Champ Sales Internship         

This internship will offer incoming college juniors and seniors the opportunity to learn more about the sales and marketing of mineral products and show feed supplements. The successful candidate will travel to junior nationals and tradeshows promoting the VitaFerm and Sure Champ, as well as spend time working with current dealers. Applicants must be an agriculture major. An outgoing personality, prior sales and nutrition experience and the ability to work on their own will be assets. Click here for full details and application process.

Both internships will commence the beginning of June 2015 and go through the end of July 2015. Although, the internships will be based out of St. Joseph, Mo., considerable time will be spent on the road.

Applications are due on or before Feb. 15, 2015. For more information on either internship visit or contact Crystal Blin.

Sure Champ + DRIVE Livestock :: A Stronger Voice for Agriculture


Haskell, TX – DRIVE Livestock (DRIVE) announced today the signing of a definitive agreement to merge DRIVE’s communication expertise and community into Sure Champ®. The merger will strengthen and support the similar missions of both brands.

Sure Champ, in addition to providing premium animal nutrition products, is strongly invested in creating and supporting opportunities for youth involved in livestock programs. The merger will amplify their dedication to positive, educational initiatives.

“DRIVE’s selfless mission to reach young people who show livestock has resulted in an incredibly engaged community of all ages who are passionate about production agriculture”, said Lisa Norton, Vice President of Sales and Marketing for Sure Champ. “As a company, we are as interested in the health of our industry as we are in the health of the livestock we feed. Sure Champ is excited to integrate the metrics in which DRIVE reaches young people, allowing us to enhance our initiatives as educators and encouragers of agriculture.”

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