Travel is a regular part of the show livestock experience. From jackpot shows to county fairs and state and national events, exhibitors and their animals often spend hours on the road traveling from one destination to the next. While preparing feed, equipment, and paperwork is routine, one area that deserves just as much attention is hydration and supplementation for show livestock while on the […]
Celebrating Success, Preparing for More: Sure Champ Looks Ahead to 2026
“Remember to celebrate milestones as you prepare for the road ahead.” This is a wonderful reminder to everyone who celebrated the Sure Champ® 40th birthday tour with us. As the tour comes to a close, we want to reflect on what an amazing year it has been and celebrate our products and the achievements of […]
Where Does Thanks Live in the Barn?
Thank you. Those two little words pack a lot of punch. Think about it. Even wee little ones are taught sign language for thank you or the abbreviated “ta-ta” to express gratitude. In a culture where young people seem increasingly entitled, words like “please” and “thank you” seem to be foreign to many young people. […]
A Letter of Gratitude to our Animals
Thank You Most of us still remember our first livestock showing experience. I know I do. I was just a little mop-headed girl with my Hereford calf. It was the Hooker County Fair in the Nebraska Sandhills, and I loved Herfy more than anything in the world. We’d spent all spring and summer together, and […]
A Letter of Gratitude to the Livestock Industry
At Sure Champ®, we count ourselves blessed to work alongside some of the hardest-working, most resilient, and humble people in the world—those who make their living in the livestock and agricultural community. Make no mistake, agriculture is more than an industry. It is a lifestyle, a calling, and a strong foundation to build families on. […]
The Importance of County Fairs
For many, the county fair is all about carnival rides, favorite fair foods, and demolition derbies. But for those in the livestock world, county fairs mean much, much more. That annual event is the chance to showcase your 4-H and FFA projects locally. It’s where hours in the barn, feeding, rinsing, brushing, and walking culminate […]