40 Years of Building Champions
40 Years of Building Champions
This year, we’re celebrating that legacy—and launching something new.
It's Sure Champ's Birthday!
Join Us On the Sure Champ Tour!
We’re taking the party on the road! Catch us at junior nationals across the country for giveaways, good vibes, and a chance to celebrate with the team
40 Years Strong
Born in the barn. Built for the backdrop.
Since 1984, Sure Champ has stood beside every kind of exhibitor—from first-year beginners to national contenders. And if there’s one thing 40 years in the ring has taught us, it’s this:
Not everyone has elite genetics—but everyone deserves elite support.
Your work ethic is key. Consistency wins more shows than luck ever will.
It’s not just about the ring. Prepping matters just as much as showing.
You’ve trusted us to be part of your family’s show journey.
And we take that seriously. Whether you’re chasing banners, building better stock, or just trying to beat your own best, your animals deserve products that work—backed by research, and made for results.
Win a Free Sure Champ Blower!
Help us celebrate 40 years of champions.
Keep your show livestock looking their best this season. Sign up below for your chance to win a FREE Sure Champ blower.
Winners selected monthly through December
Get A Bag of Birthday Cake
Looking to pick up a bag of our new, limited edition Birthday-Cake-flavored Sure Champ Cattle?
The product is now available! Visit our online store TODAY!
What Families Are Saying
Real Exhibitors. Real Results.
Here's to the Next 40
Thank you for making Sure Champ what it is. For 40 years, you’ve trusted us to help shape more than just champions. You’ve let us be part of your family’s story.
And we’re just getting started.