Thank You Most of us still remember our first livestock showing experience. I know I do. I was just a little mop-headed girl with my Hereford calf. It was the Hooker County Fair in the Nebraska Sandhills, and I loved Herfy more than anything in the world. We’d spent all spring and summer together, and […]
A Letter of Gratitude to the Livestock Industry
At Sure Champ®, we count ourselves blessed to work alongside some of the hardest-working, most resilient, and humble people in the world—those who make their living in the livestock and agricultural community. Make no mistake, agriculture is more than an industry. It is a lifestyle, a calling, and a strong foundation to build families on. […]
The Importance of County Fairs
For many, the county fair is all about carnival rides, favorite fair foods, and demolition derbies. But for those in the livestock world, county fairs mean much, much more. That annual event is the chance to showcase your 4-H and FFA projects locally. It’s where hours in the barn, feeding, rinsing, brushing, and walking culminate […]
How to Prevent Show Livestock from Going Off Feed
Off Feed Many people change their eating habits with the seasons. A steaming bowl of soup is satisfying on a cold winter day, but that doesn’t sound appetizing when the heat index reaches 90 degrees or hotter. Your show livestock are no different, but whereas we just change what we eat, they go off feed. […]
Managing Show Livestock Weight: Hitting Your Project’s Target Weight
Livestock Weight Every market show animal has an endpoint. That is true, no matter where you live, the time of year your county or state fair is, or what show you are ultimately feeding for. If you have an animal on feed for an early August fair, that’s your endpoint. Perhaps you are feeding a […]
State Fairs: More Than Just a Show
State Fairs The summer heat and late nights in the barn can mean only one thing: state fairs are nearing. For many livestock exhibitors across the country, the state fair is the culmination of hard work, dedication, and hours of working with a particular set of animals. The goal: claiming the grand champion banner. Once […]





