letter

A Letter of Gratitude to our Animals 

Thank You Most of us still remember our first livestock showing experience. I know I do. I was just a little mop-headed girl with my Hereford calf. It was the Hooker County Fair in the Nebraska Sandhills, and I loved Herfy more than anything in the world. We’d spent all spring and summer together, and […]

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Sure Champ is Grateful

A Letter of Gratitude to the Livestock Industry 

At Sure Champ®, we count ourselves blessed to work alongside some of the hardest-working, most resilient, and humble people in the world—those who make their living in the livestock and agricultural community. Make no mistake, agriculture is more than an industry. It is a lifestyle, a calling, and a strong foundation to build families on.  […]

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county fair champion olivia shike

The Importance of County Fairs 

For many, the county fair is all about carnival rides, favorite fair foods, and demolition derbies. But for those in the livestock world, county fairs mean much, much more. That annual event is the chance to showcase your 4-H and FFA projects locally. It’s where hours in the barn, feeding, rinsing, brushing, and walking culminate […]

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off feed

How to Prevent Show Livestock from Going Off Feed 

Off Feed Many people change their eating habits with the seasons. A steaming bowl of soup is satisfying on a cold winter day, but that doesn’t sound appetizing when the heat index reaches 90 degrees or hotter. Your show livestock are no different, but whereas we just change what we eat, they go off feed. […]

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state fairs

State Fairs: More Than Just a Show 

State Fairs The summer heat and late nights in the barn can mean only one thing: state fairs are nearing. For many livestock exhibitors across the country, the state fair is the culmination of hard work, dedication, and hours of working with a particular set of animals. The goal: claiming the grand champion banner. Once […]

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