“Remember to celebrate milestones as you prepare for the road ahead.” This is a wonderful reminder to everyone who celebrated the Sure Champ® 40th birthday tour with us. As the tour comes to a close, we want to reflect on what an amazing year it has been and celebrate our products and the achievements of […]
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A Letter of Gratitude to our Animals
Thank You Most of us still remember our first livestock showing experience. I know I do. I was just a little mop-headed girl with my Hereford calf. It was the Hooker County Fair in the Nebraska Sandhills, and I loved Herfy more than anything in the world. We’d spent all spring and summer together, and […]
How to Prevent Show Livestock from Going Off Feed
Off Feed Many people change their eating habits with the seasons. A steaming bowl of soup is satisfying on a cold winter day, but that doesn’t sound appetizing when the heat index reaches 90 degrees or hotter. Your show livestock are no different, but whereas we just change what we eat, they go off feed. […]
Read Tags, Know What’s In Your Show Animal Feed
Show Animal Feed Showing livestock is a fun family activity that teaches responsibility and work ethic while creating memories for young people. However, it’s also an investment in time and resources. No matter who you talk to, where they live or what species they show, people will tell you that show livestock is becoming more […]
Sure Champ® Offers Premium Show Animal Supplements for 40 Years
Show Animal Supplements It’s no secret – if you like to show livestock, chances are fairly high you like to win. Showing livestock is a competitive pastime that requires time, dedication and countless hours in the barn. The fundamentals across species are the same. Start with good genetics, get your animal broke to walk, set […]
Sure Champ® Junior Spotlight: Bevin Bertsche & Ashley Hagen
This month, we shine the Sure Champ® Junior Spotlight on two young ladies from different regions of the country: Bevin Bertsche and Ashley Hagen! They are at different points in their junior show careers and show different species. However, they share more than a few fundamental similarities. Both Bevin Bertsche and Ashley Hagen have the […]





